Revenue Management
for Marketing Leaders

Enroll Brochure

About the program

This program will provide you with the knowledge, skills, and competencies required to develop and execute strategic revenue management processes in hospitality organizations. You will learn how to integrate multiple data sources and analyze them to improve hotel performance through price optimization, demand forecasting, availability control, and inventory allocation.

 

Schedule

Week 1 What is Revenue Management?
Pricing strategy
Week 2 Forecasting
Overbooking
Week 3 Inventory allocation and capacity control
Group request management
Week 4 Revenue management implementation
Latest trends in revenue management
Week 5 Final assessment

 

Learning Outcomes


  • Apply different methods to forecast future demand
  • Identify new data sources and conduct a comprehensive data analysis
  • Distinguish between revenue optimization and revenue generation
  • Evaluate hotel performance using KPIs
     
  • Discuss the key trends in revenue management for hospitality businesses

 

Enroll

Program Overview

  • Delivered Online
  • Length 5 weeks
  • Effort 8 - 10 hours/week
  • Language English
  • Level Intermediate
  • Prerequisite Hospitality experience
  • Price CHF 2,200
  • Certificate Certificate of Achievement

Certificate Sample

58
Lecture Videos
20
Executive Interviews
10
Interactive Exercises
18
Reading & Case Studies

Meet your instructor

 

Cindy Heo

Prof.
Dr. Cindy Heo

Assistant Professor
Revenue Management