Revenue Management
Online Course

Enroll Brochure

Revenue Management Course for Market Leaders

This online course will provide you with the knowledge, skills, and competencies required to develop and execute strategic revenue management processes in hospitality organizations. You will learn how to integrate multiple data sources and analyze them to improve hotel performance through price optimization, demand forecasting, availability control, and inventory allocation.

 

Schedule

Week 1 Revenue management fundamentals
The revenue management game
The principales of revenue management

Pricing strategy
Prisoner’s dilemma
Game theory and best rate guarantee
Price discrimination
Rate fence
Week 2 Forecasting
Demand management
Unconstrained demand vs. constrained demand
Booking curve and pickup forecasting
Forecasting methods
Error measurement

Overbooking
Introduction
Overbooking policy
Week 3 Inventory allocation and capacity control
The basics of inventory allocation
Expected marginal revenue
Nested reservation system
Protected level vs. booking limit
Group management
Week 4 Revenue management implementation
Key performance indicators (KPIs)
Revenue management systems (RMS)

Total revenue management
Big data analytics
Data Visualization
Week 5 Final assessment

 

Learning Outcomes


  • Apply different methods to forecast future demand
  • Identify new data sources and conduct a comprehensive data analysis
  • Distinguish between revenue optimization and revenue generation
  • Evaluate hotel performance using KPIs
     
  • Discuss the key trends in revenue management for hospitality businesses

 

Enroll

Program Overview

  • Delivered Online
  • Length 5 weeks
  • Effort 8 - 10 hours/week
  • Language English
  • Level Intermediate
  • Prerequisite Hospitality experience
  • Price CHF 2,200
  • Certificate Certificate of Achievement

Certificate Sample

51
Lecture Videos
20
Executive Interviews
12
Interactive Exercises
18
Reading & Case Studies

Meet your instructor

 

Cindy Heo

Prof.
Dr. Cindy Heo

Assistant Professor
Revenue Management