This program will provide you with the knowledge, skills, and competencies required to develop and execute strategic revenue management processes in hospitality organizations. You will learn how to integrate multiple data sources and analyze them to improve hotel performance through price optimization, demand forecasting, availability control, and inventory allocation.
|Week 1||What is Revenue Management?
|Week 3||Inventory allocation and capacity control
Group request management
|Week 4||Revenue management implementation
Latest trends in revenue management
|Week 5||Final assessment|
Master the three important disciplines of revenue generation:
- revenue management
- distribution channels
- digital marketing & social media
Distribution has become the main battleground for hoteliers to maximize exposure and revenues.