Revenue Management
Online Course
Revenue Management Course for Market Leaders
This online course will provide you with the knowledge, skills, and competencies required to develop and execute strategic revenue management processes in hospitality organizations. You will learn how to integrate multiple data sources and analyze them to improve hotel performance through price optimization, demand forecasting, availability control, and inventory allocation.
Schedule
| Week 1 | Revenue management fundamentals The revenue management game The principales of revenue management Pricing strategy Prisoner’s dilemma Game theory and best rate guarantee Price discrimination Rate fence |
|---|---|
| Week 2 | Forecasting Demand management Unconstrained demand vs. constrained demand Booking curve and pickup forecasting Forecasting methods Error measurement Overbooking Introduction Overbooking policy |
| Week 3 | Inventory allocation and capacity control The basics of inventory allocation Expected marginal revenue Nested reservation system Protected level vs. booking limit Group management |
| Week 4 | Revenue management implementation Key performance indicators (KPIs) Revenue management systems (RMS) Total revenue management Big data analytics Data Visualization |
| Week 5 | Final assessment |
Learning Outcomes
- Apply different methods to forecast future demand
- Identify new data sources and conduct a comprehensive data analysis
- Distinguish between revenue optimization and revenue generation
- Evaluate hotel performance using KPIs
- Discuss the key trends in revenue management for hospitality businesses
Program Overview
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Delivered Online
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Length 5 weeks
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Effort 8 - 10 hours/week
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Language English
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Level Intermediate
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Prerequisite Hospitality experience
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Price CHF 2,200
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Certificate Certificate of Achievement
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Start dates 6 May 2019
14 October 2019
Certificate Sample
51
Lecture Videos
20
Executive Interviews
12
Interactive Exercises
18
Reading & Case Studies
Meet your instructor
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