Revenue Management Course for Market Leaders
This online course will provide you with the knowledge, skills, and competencies required to develop and execute strategic revenue management processes in hospitality organizations. You will learn how to integrate multiple data sources and analyze them to improve hotel performance through price optimization, demand forecasting, availability control, and inventory allocation.
Schedule
| Week 1 | Revenue management fundamentals The revenue management game The principales of revenue management Pricing strategy Prisoner’s dilemma Game theory and best rate guarantee Price discrimination Rate fence |
|---|---|
| Week 2 | Forecasting Demand management Unconstrained demand vs. constrained demand Booking curve and pickup forecasting Forecasting methods Error measurement Overbooking Introduction Overbooking policy |
| Week 3 | Inventory allocation and capacity control The basics of inventory allocation Expected marginal revenue Nested reservation system Protected level vs. booking limit Group management |
| Week 4 | Revenue management implementation Key performance indicators (KPIs) Revenue management systems (RMS) Total revenue management Big data analytics Data Visualization |
| Week 5 | Final assessment |
Learning outcomes
- Apply different methods to forecast future demand
- Identify new data sources and conduct a comprehensive data analysis
- Distinguish between revenue optimization and revenue generation
- Evaluate hotel performance using KPIs
- Discuss the key trends in revenue management for hospitality businesses
Who should join
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn new revenue management techniques.
Course advantages
- A learning manager moderates the course
- An online course accessible whenever and wherever
- Course content based on EHL’s MBA in Hospitality program
- A Certificate of Completion delivered and certified by EHL
Course overview
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Next intakes 17 October 2022
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Length 5 weeks
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Effort 8 hours / week
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Course delivery Online
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Language English
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Price CHF 2,200 / SGD 2,560 (Subsidized price for Singaporean Citizens and Residents)
