Revenue Management
for Marketing Leaders
About the program
This program will provide you with the knowledge, skills, and competencies required to develop and execute strategic revenue management processes in hospitality organizations. You will learn how to integrate multiple data sources and analyze them to improve hotel performance through price optimization, demand forecasting, availability control, and inventory allocation.
Schedule
| Week 1 | What is Revenue Management? Pricing strategy |
|---|---|
| Week 2 | Forecasting Overbooking |
| Week 3 | Inventory allocation and capacity control Group request management |
| Week 4 | Revenue management implementation Latest trends in revenue management |
| Week 5 | Final assessment |
Learning Outcomes
- Apply different methods to forecast future demand
- Identify new data sources and conduct a comprehensive data analysis
- Distinguish between revenue optimization and revenue generation
- Evaluate hotel performance using KPIs
- Discuss the key trends in revenue management for hospitality businesses
Program Overview
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Delivered Online
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Length 5 weeks
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Effort 8 - 10 hours/week
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Language English
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Level Intermediate
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Prerequisite Hospitality experience
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Price CHF 2,200
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Certificate Certificate of Achievement
Certificate Sample
58
Lecture Videos
20
Executive Interviews
10
Interactive Exercises
18
Reading & Case Studies
Meet your instructor
Prof.
Dr. Cindy Heo
Assistant Professor
Revenue Management
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