SUCCESSFUL HOTEL E-MARKETING AND SOCIAL MEDIA STRATEGIES

Enroll Brochure

About the program

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this program, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.

 

Schedule

Week 1 Seeing the big picture of digital marketing
Week 2 Building a strong brand with content marketing
Week 3 Social media, user-generated content, and digital performance
Week 4 Digital marketing challenges and what’s next
Week 5 Final assessment

 

Learning Outcomes


  • Categorize consumer expectations and behavior across digital platforms
  • Apply market segmentation techniques
  • Interpret digital marketing analytics to distinguish customers
  • Develop strategies for customer relationship management
  • Explain the key issues and challenges of digital marketing
  • Integrate digital marketing with traditional marketing activities

 

Enroll

Program Overview

  • Delivered Online
  • Length 5 weeks
  • Effort 8 - 10 hours/week
  • Language English
  • Level Intermediate
  • Prerequisite Hospitality experience
  • Price CHF 2,200
  • Certificate Certificate of Achievement

Certificate Sample

57
Lecture Videos
10
Executive Interviews
1
Interactive Exercises
7
Reading & Case Studies

Meet your instructors

 

Chan_256px

Prof.
Dr. Elisa Chan

Assistant Professor
Marketing

hilary-murphy

Prof.
Dr. Hilary Murphy

Professor
Marketing