HOTEL DIGITAL MARKETING
ONLINE COURSE

Enroll Brochure

Successful Hotel Digital Marketing and Social Media Strategies

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.

 

Course Schedule

Week 1 Seeing the big picture of digital marketing
Digital marketing fundamentals
Customer-focused digital marketing
Week 2 Building a strong brand with content marketing
Content marketing
Different types of online media
Build an engaging Brand.com
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Branding: the science of storytelling
Week 3 Social media, user-generated content, and digital performance
Developing customer engagement on social media
Listen in to your target market
Transforming big data into smart data
Multi-channel attribution models
Week 4 Digital Marketing challenges and what’s next
Insights from hospitality executives
Week 5 Final assessment

 

Learning Outcomes


  • Categorize consumer expectations and behavior across digital platforms
  • Apply market segmentation techniques

  • Interpret digital marketing analytics to distinguish customers
  • Develop strategies for customer relationship management
  • Explain the key issues and challenges of digital marketing
  • Integrate digital marketing with traditional marketing activities

 

Enroll

Program Overview

  • Delivered Online
  • Length 5 weeks
  • Effort 8 - 10 hours/week
  • Language English
  • Level Intermediate
  • Prerequisite Hospitality experience
  • Price CHF 2,200
  • Certificate Certificate of Achievement

Certificate Sample

57
Lecture Videos
10
Executive Interviews
1
Interactive Exercises
7
Reading & Case Studies

Meet your instructors

 

Chan_256px

Prof.
Dr. Elisa Chan

Assistant Professor
Marketing

hilary-murphy

Prof.
Dr. Hilary Murphy

Professor
Marketing