Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this program, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.
|Week 1||Seeing the big picture of digital marketing|
|Week 2||Building a strong brand with content marketing|
|Week 3||Social media, user-generated content, and digital performance|
|Week 4||Digital marketing challenges and what’s next|
|Week 5||Final assessment|
Master the three important disciplines of revenue generation:
- revenue management
- distribution channels
- digital marketing & social media
Distribution has become the main battleground for hoteliers to maximize exposure and revenues. Learn to create and sustain competitive advantage through distribution channel mix.