Digital Marketing
Online Course

Successful Hotel Digital Marketing and Social Media Strategies

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.


Course Schedule

Week 1 Seeing the big picture of digital marketing
Digital marketing fundamentals
Customer-focused digital marketing
Week 2 Building a strong brand with content marketing
Content marketing
Different types of online media
Build an engaging
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Branding: the science of storytelling
Week 3 Social media, user-generated content, and digital performance
Developing customer engagement on social media
Listen in to your target market
Transforming big data into smart data
Multi-channel attribution models
Week 4 Digital Marketing challenges and what’s next
Insights from hospitality executives
Week 5 Final assessment


Learning Outcomes

  • Categorize consumer expectations and behavior across digital platforms
  • Apply market segmentation techniques

  • Interpret digital marketing analytics to distinguish customers
  • Develop strategies for customer relationship management
  • Explain the key issues and challenges of digital marketing
  • Integrate digital marketing with traditional marketing activities


Who should join

This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.

Course advantages

  • A learning manager moderates the course
  • An online course accessible whenever and wherever
  • Course content based on EHL’s MBA in Hospitality program
  • A Certificate of Completion delivered and certified by EHL


Course overview

  • Next intakes 21 November 2022
  • Length 5 weeks
  • Effort 8 hours / week
  • Course delivery Online
  • Language English
  • Price CHF 2,200 / SGD 2,560 (Subsidized price for Singaporean Citizens and Residents)
Lecture Videos
Executive Interviews
Interactive Exercises
Reading & Case Studies

Meet your instructors



Dr. Elisa Chan

Assistant Professor


Dr. Hilary Murphy