Driving Hotel Revenues
Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales:
- Distribution Channels
- Revenue Management
- E-Marketing and Social Media
Schedule
| Week 1 to 5 | Distribution Strategy: - Introduction to distribution - Introduction to hotel distribution - Distribution channel management - Distribution channel: direct booking - Distribution channel: direct sale - Channel performance fundamentals - Channel performance fundamentals - Distribution channel challenges - Hotel distribution: challenges and solutions - Final assessment |
|---|---|
| Week 6 to 10 | Revenue Management - What is Revenue Management? - Pricing strategy - Forecasting - Overbooking - Inventory allocation and capacity control - Group request management - Revenue management implementation - Latest trends in revenue management - Final assessment |
| Week 11 to 15 | E-Marketing & Social Media: - Seeing the big picture of digital marketing - Building a strong brand with content marketing - Social media, user-generated content, and digital performance - Digital marketing challenges and what’s next - Final assessment |
Learning Outcomes
Distribution Strategy
- Describe the scope of distribution management and its challenges
- Illustrate consumer expectations and behavior across distribution channels
- Describe market segments across distribution channels
- Define how distribution channel value is evaluated and make decisions
- Identify key issues and challenges of distribution management
- Recognize the need to utilize data and insights for marketing strategies
Revenue Management
- Apply different methods to forecast future demand
- Identify new data sources and conduct a comprehensive data analysis
- Distinguish between revenue optimization and revenue generation
- Evaluate hotel performance using KPIs
- Discuss the key trends in revenue management for hospitality businesses
Digital Marketing & Social Media Strategies
- Apply market segmentation techniques
- Interpret digital marketing analytics to distinguish customers
- Develop strategies for customer relationship management
- Explain the key issues and challenges of digital marketing
- Integrate digital marketing with traditional marketing activities
Who Should Join
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn how to drive hotel revenues.
Course Advantages
- A learning manager moderates the course
- An online course accessible whenever and wherever
- Course content based on EHL’s MBA in Hospitality program
- A Certificate of Achievement delivered and certified by EHL
Course overview
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Next intakes 30 March 2020
14 September 2020 -
Length 3 x 5 weeks
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Effort 8 hours / week
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Course delivery Online
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Language English
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Price CHF 5,940
