HIGH PERFORMANCE DISTRIBUTION STRATEGY FOR HOTELS

Enroll Brochure

About the program

Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix.

 

Schedule

Week 1 Introduction to distribution
Introduction to hotel distribution
Week 2 Distribution channel management
Distribution channel: direct booking
Distribution channel: direct sale
Week 3 Channel performance fundamentals
Week 4 Channel performance fundamentals
Distribution channel challenges
Hotel distribution: challenges and solutions
Week 5 Final assessment

 

Learning Outcomes


  • Describe the scope of distribution management and its challenges
  • Illustrate consumer expectations and behavior across distribution channels
  • Describe market segments across distribution channels
  • Define how distribution channel value is evaluated and make decisions
  • Identify key issues and challenges of distribution management
  • Recognize the need to utilize data and insights for marketing strategies

 

Enroll

Program Overview

  • Delivered Online
  • Length 5 weeks
  • Effort 8 - 10 hours/week
  • Language English
  • Level Intermediate
  • Prerequisite Hospitality experience
  • Price CHF 2,200
  • Certificate Certificate of Achievement

Certificate Sample

70
Lecture Videos
13
Executive Interviews
10
Interactive Exercises
8
Reading & Case Studies

Meet your instructor

 

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Prof.
Dr. Elisa Chan

Assistant Professor
Marketing