hotel-distribution-channels-online-course

Hotel Distribution
Online Course

High Performance Distribution Strategy for Hotels

Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix.

 

Schedule

Week 1 Understanding the distribution channels landscape
Fundamentals of distribution & hotel distribution
Individual distribution channel profile
Week 2 Distribution channel management insights and best practices
Distribution channel management
Channel partners
Direct booking
Direct sales
Week 3 Distribution channel performance audit
Channel performance fundamentals
Week 4 Distribution channel challenges
Hotel distribution: challenges and solutions
Hotel distribution: opportunities
Week 5 Final assessment

 

Learning outcomes


  • Apply different methods to forecast future demand
  • Identify new data sources and conduct a comprehensive data analysis
  • Distinguish between revenue optimization and revenue generation
  • Evaluate hotel performance using KPIs
     
  • Discuss the key trends in revenue management for hospitality businesses

 

Who should join

This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about hotel distribution channels.


Course advantages


  • A learning manager moderates the course
  • An online course accessible whenever and wherever
  • Course content based on EHL’s MBA in Hospitality program
  • A Certificate of Achievement delivered and certified by EHL

 

Course overview

  • Next intakes 30 March 2020
    14 September 2020
  • Length 5 weeks
  • Effort 8 hours / week
  • Course delivery Online
  • Language English
  • Price CHF 2,200
70
Lecture Videos
13
Executive Interviews
10
Interactive Exercises
8
Reading & Case Studies

Course instructor

 

ehl-faculty-chan-online-course

Prof.
Dr. Elisa Chan

Assistant Professor
Marketing