Hotel Distribution
Online Course

High Performance Distribution Strategy for Hotels

Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix.



Week 1 Understanding the distribution channels landscape
Fundamentals of distribution & hotel distribution
Individual distribution channel profile
Week 2 Distribution channel management insights and best practices
Distribution channel management
Channel partners
Direct booking
Direct sales
Week 3 Distribution channel performance audit
Channel performance fundamentals
Week 4 Distribution channel challenges
Hotel distribution: challenges and solutions
Hotel distribution: opportunities
Week 5 Final assessment


Learning outcomes

  • Apply different methods to forecast future demand
  • Identify new data sources and conduct a comprehensive data analysis
  • Distinguish between revenue optimization and revenue generation
  • Evaluate hotel performance using KPIs
  • Discuss the key trends in revenue management for hospitality businesses


Who should join

This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about hotel distribution channels.

Course advantages

  • A learning manager moderates the course
  • An online course accessible whenever and wherever
  • Course content based on EHL’s MBA in Hospitality program
  • A Certificate of Completion delivered and certified by EHL


Course overview

  • Next intakes 12 September 2022
  • Length 5 weeks
  • Effort 8 hours / week
  • Course delivery Online
  • Language English
  • Price CHF 2,200 / SGD 2,560 (Subsidized price for Singaporean Citizens and Residents)
Lecture Videos
Executive Interviews
Interactive Exercises
Reading & Case Studies

Course instructor



Dr. Elisa Chan

Assistant Professor