Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix.
|Week 1||Introduction to distribution
Introduction to hotel distribution
|Week 2||Distribution channel management
Distribution channel: direct booking
Distribution channel: direct sale
|Week 3||Channel performance fundamentals|
|Week 4||Channel performance fundamentals
Distribution channel challenges
Hotel distribution: challenges and solutions
|Week 5||Final assessment|
Master the three important disciplines of revenue generation:
- revenue management
- distribution channels
- digital marketing & social media
To improve hotel performance, managers must understand price optimization, demand forecasting, availability control, and inventory allocation.