High Performance Distribution Strategy for Hotels
Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix.
Schedule
| Week 1 | Understanding the distribution channels landscape Fundamentals of distribution & hotel distribution Individual distribution channel profile |
|---|---|
| Week 2 | Distribution channel management insights and best practices Distribution channel management Channel partners Direct booking Direct sales |
| Week 3 | Distribution channel performance audit Channel performance fundamentals |
| Week 4 | Distribution channel challenges Hotel distribution: challenges and solutions Hotel distribution: opportunities |
| Week 5 | Final assessment |
Learning outcomes
- Apply different methods to forecast future demand
- Identify new data sources and conduct a comprehensive data analysis
- Distinguish between revenue optimization and revenue generation
- Evaluate hotel performance using KPIs
- Discuss the key trends in revenue management for hospitality businesses
Who should join
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about hotel distribution channels.
Course advantages
- A learning manager moderates the course
- An online course accessible whenever and wherever
- Course content based on EHL’s MBA in Hospitality program
- A Certificate of Achievement delivered and certified by EHL
Course overview
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Next intakes 13 September 2021
4 April 2022 -
Length 5 weeks
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Effort 8 hours / week
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Course delivery Online
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Language English
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Price CHF 2,200 / SGD 2,560 (Subsidized price for Singaporean Citizens and Residents)
