HOTEL DISTRIBUTION CHANNELS
ONLINE COURSE
HIGH PERFORMANCE DISTRIBUTION STRATEGY FOR HOTELS
Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix.
Schedule
| Week 1 | Understanding the distribution channels landscape Fundamentals of distribution & hotel distribution Individual distribution channel profile |
|---|---|
| Week 2 | Distribution channel management insights and best practices Distribution channel management Channel partners Direct booking Direct sales |
| Week 3 | Distribution channel performance audit Channel performance fundamentals |
| Week 4 | Distribution channel challenges Hotel distribution: challenges and solutions Hotel distribution: opportunities |
| Week 5 | Final assessment |
Learning Outcomes
- Describe the scope of distribution management and its challenges
- Illustrate consumer expectations and behavior across distribution channels
- Describe market segments across distribution channels
- Define how distribution channel value is evaluated and make decisions
- Identify key issues and challenges of distribution management
- Recognize the need to utilize data and insights for marketing strategies
Program Overview
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Delivered Online
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Length 5 weeks
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Effort 8 - 10 hours/week
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Language English
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Level Intermediate
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Prerequisite Hospitality experience
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Price CHF 2,200
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Certificate Certificate of Achievement
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Start dates 25 March 2019
9 September 2019
Certificate Sample
70
Lecture Videos
13
Executive Interviews
10
Interactive Exercises
8
Reading & Case Studies
Meet your instructor
Prof.
Dr. Elisa Chan
Assistant Professor
Marketing
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