This program examines performance shortfalls and crisis situations within the hospitality and tourism industry. It intends to analyze how organizations and people react to and cope with conditions of financial distress and performance shortfalls. You will discover theories and practices on corporate turnarounds and change management.
|Week 1||Introduction to underperformance
The blinded stage
|Week 2||The inaction stage
The faulty action stage
|Week 3||The crisis stage
Manage and implement turnarounds
|Week 4||Leadership challenges in the crisis stage
The corporate dissolution stage
|Week 5||Final assessment|
Professor of Strategic Management
Associate Professor of Strategic Management
The hospitality industry is a cyclical business characterized by imbalances between supply and demand. Dealing with sudden situations of growth, stagnation and decline demands flexible managerial skills and competences.
Traditional success formulas have been questioned recently through digitalization and the shared economy model. This program will develop your mind set to innovate and identify new opportunities.
Learn how to use rigorous economic theories and models to analyze the functioning of the hospitality industry and its current trends. The program will focus on micro-foundations and analyze the impact of the hospitality industry on the aggregate economy.