Delivery
Online
Online
Performing through Business Cycles
Learn to make informed strategic choices to effectively manage situations of performance crises, decline, and distress with the hospitality industry.
Next Date
19 August 2024
Enroll
Credentials
3x Certificate of Completion
Duration
15 weeks / 8 hours per week
Language
English
Price
CHF 5,940
Business Cycles Online Courses
The hospitality industry is a cyclical business characterized by imbalances between supply and demand. Dealing with sudden situations of growth, stagnation and decline present organizational challenges that demand flexible managerial skills and competences.
Course advantages
- Learning facilitators available for participant support
- 100% online, self-paced, accessible whenever and wherever
- Certificate of Completion delivered by EHL Hospitality Business School
- Course content from EHL's MBA in Hospitality program
Course highlights
98 Executive Interviews
25 Interactive Exercises
30 Reading & Case Studies
Learning Journey
15 weeks of online courses
1
Managing Underperforming Properties
Introduction to underperformance
The blinded stage
The inaction stage
The faulty action stage
The crisis stage
Turnaround fundamentals
Manage and implement turnarounds
Leadership challenges in the crisis stage
The corporate dissolution stage
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
2
Trends, Innovation and New Business Models
Foundations of Innovation
Characteristics of innovations
Sensing innovation opportunities
Product, Service & Process Innovation
Three archetypes of innovation
Between open and close innovation
Novel approaches to innovation
The Business Model
What is a business model & why do we care?
Business models in the hospitality industry – evolution over time
Business model innovation
Evaluating the strategic potential of a business model
The Entrepreneur
Am I an entrepreneur? Process view of entrepreneurship
Thinking like an innovator/entrepreneur?
Cognitive challenges when aiming for innovation
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
3
Hospitality Economics
Economic fundamentals
Introduction to Micro economics
The Hospitality Industry
Microeconomics and the hospitality industry
Price discrimination
Game theory
Asymmetric information
Two sided-markets
Macroeconomics and the hospitality industry
Good markets and Fiscal Policy
Financial markets and Monetary Policy
Empirical analysis
Empirical analysis
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
3x Certificate of Completion
Is this course right for me?
A Program Advisor will get back to you with feedback or suggestions.
Who should apply?
This course is designed for hospitality professionals, hotel owners, consultants, economists and any professional wishing to enter the hospitality industry to update their skills and learn about hotel business cycles, micro- and macro-economics.
Admission Criteria
There are no admission requirements to enroll to this course.
Admission Process
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
Deadline
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
FAQ
Most asked question
Payment methods
EHL uses the payment platform Flywire, which provides various payment methods, has no hidden bank fees, and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
Course structure
The 15-week course is a bundle of three individual 5-week courses. Each individual course is structured as following:
- four weeks of course content
- one week for the final assessment
The advantage of signing up to a the bundle of three courses is the 10% discount, already applied (CHF 5,940 instead of CHF 6,600)
Course content
The course is composed of recorded videos, interactive exercises, case studies and executive interviews.
The content is based on the modules delivered in EHL’s MBA in Hospitality program.
Final assessment
At the end of each 5-week course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.
Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.
Retakes
Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.
Connecting to the platform
A couple of days before the start of the course, participants will receive their credentials by email and will be required to first change their password before being able to join our learning platform Moodle.
Three certificates of completion
A certificate of completion, delivered by EHL, can be obtained at the end of each 5-week course, providing each final assessment is successfully passed.
Each certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant.
If a final assessment is failed, no certificate or document related to that course is delivered. Each course is independent from one another; failing a final assessment on one course has no implication on the other courses.
AEHL member discount
AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form.
Please note this course already has a 10% discount applied. For full details about, please check the EHL Alumni Connect platform.
Upgrade to an MBA in Hospitality
The course content leverages the content of EHL's MBA in Hospitality program. Participants who have enrolled and paid for a 15-week online course, and who wish to join the MBA program, will get a discount on the MBA tuition and fees. In order to join the MBA program, participants must go through an application process.