Performing Through the Business Cycles

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About the program

The hospitality industry is a cyclical business characterized by imbalances between supply and demand. Dealing with sudden situations of growth, stagnation and decline present organizational challenges that demand flexible managerial skills and competences. This Advanced Certificate provides participants with the knowledge and skills to successfully manage hotel organizational performance in a dynamic business environment.



Week 1 to 5 Managing underperforming proprieties
- Introduction to underperformance
- Initial stages of underperformance
- Turnaround fundamentals
- Manage and implement turnarounds
- Leadership challenges in the crisis stage
- The corporate dissolution stage
Week 6 to 10 Trends, Innovation and New Business Models
- Characteristics of innovations
- Sensing innovation opportunities
- Three archetypes of innovation
- Between open and close innovation
- Novel approaches to innovation
- What is a business model & why do we care?
- Business models in the hospitality industry – evolution over time
- Business model innovation
- Evaluating the strategic potential of a business model
- Am I an entrepreneur?
- Process view of entrepreneurship
- Thinking like an innovator/entrepreneur?
- Cognitive challenges when aiming for innovation
Week 11 to 15 Hospitality Economics
- Introduction to Micro economics
- Microeconomics and the hospitality industry
- Price discrimination
- Game theory
- Asymmetric information
- Two sided-markets
- Macroeconomics and the hospitality industry
- Good markets and Fiscal Policy
- Financial markets and Monetary Policy
- Empirical analysis


Learning Outcomes


Managing Underperforming Properties

  • Demonstrate an awareness of the impact and complexity of strategic issues and business decisions
  • Formulate strategic choices and policies that determine the long-term success of firms.
  • Evaluate the reasons why some firms succeed and others fail

  • Formulate sound strategic, operational, and financial decisions in situations of decline and performance crisis


Trends, Innovation and New Business Models

  • Generate, identify, and evaluate fads, trends, and business opportunities in the hospitality industry
  • Assess the impact of innovation on extent business models in the hospitality industry
  • Anticipate the impact and value of future business models in the hospitality industry
  • Design and implement a new business model within an existing hospitality firm or as an entrepreneurial approach


Hospitality Economics

  • Understand and analyze the economic workings and the economic environment of a wide range of hospitality businesses.
  • Identify the structure of the market in which your firm operates and define your optimal pricing strategies.
  • Understand how different economic incentives affect agents’ behavior and thus how to interact with your competitors on the market.



Program Overview

  • Delivered Online
  • Length 15 weeks
  • Effort 8 - 10 hours/week
  • Language English
  • Level Advanced
  • Prerequisite Hospitality experience
  • Price -10%: CHF 5,940
    CHF 6,600
  • Certificate EHL Advanced Certificate
  • Start dates 19 August 2019
    Q1 2020

Advanced Certificate Sample

Lecture Videos
Executive Interviews
Interactive Exercises
Reading & Case Studies

Meet your instructors



Dr. Achim Schmitt

Professor of Strategic Management


Dr. Margarita Cruz

Assistant Professor
Strategic Management


Dr. Demian Hodari

Associate Professor of Strategic Management


Dr. Nicole Rosenkranz

Assistant Professor
Strategy & Entrepreneurship


Dr. Isabella Blengini

Assistant Professor