Hotel Business Cycle
Online Course

Performing through Business Cycles

The hospitality industry is a cyclical business characterized by imbalances between supply and demand. Dealing with sudden situations of growth, stagnation and decline present organizational challenges that demand flexible managerial skills and competences. This advanced online course provides participants with the knowledge and skills to successfully manage hotel organizational performance in a dynamic business environment.



Week 1 to 5 Managing underperforming proprieties
- Introduction to underperformance
- Initial stages of underperformance
- Turnaround fundamentals
- Manage and implement turnarounds
- Leadership challenges in the crisis stage
- The corporate dissolution stage
Week 6 to 10 Trends, Innovation and New Business Models
- Characteristics of innovations
- Sensing innovation opportunities
- Three archetypes of innovation
- Between open and close innovation
- Novel approaches to innovation
- What is a business model & why do we care?
- Business models in the hospitality industry – evolution over time
- Business model innovation
- Evaluating the strategic potential of a business model
- Am I an entrepreneur?
- Process view of entrepreneurship
- Thinking like an innovator/entrepreneur?
- Cognitive challenges when aiming for innovation
Week 11 to 15 Hospitality Economics
- Introduction to Micro economics
- Microeconomics and the hospitality industry
- Price discrimination
- Game theory
- Asymmetric information
- Two sided-markets
- Macroeconomics and the hospitality industry
- Good markets and Fiscal Policy
- Financial markets and Monetary Policy
- Empirical analysis


Learning Outcomes


Managing Underperforming Properties

  • Demonstrate an awareness of the impact and complexity of strategic issues and business decisions
  • Formulate strategic choices and policies that determine the long-term success of firms.
  • Evaluate the reasons why some firms succeed and others fail

  • Formulate sound strategic, operational, and financial decisions in situations of decline and performance crisis


Trends, Innovation and New Business Models

  • Generate, identify, and evaluate fads, trends, and business opportunities in the hospitality industry
  • Assess the impact of innovation on extent business models in the hospitality industry
  • Anticipate the impact and value of future business models in the hospitality industry
  • Design and implement a new business model within an existing hospitality firm or as an entrepreneurial approach


Who Should Join

This course is designed for hospitality professionals, hotel owners, consultants, economists and any professional wishing to enter the hospitality industry to update their skills and learn about hotel business cycles, micro- and macro-economics.

Course Advantages

  • A learning manager moderates the course
  • An online course accessible whenever and wherever
  • Course content based on EHL’s MBA in Hospitality program
  • A Certificate of Completion delivered and certified by EHL


Course overview

  • Next intakes 9 January 2023
    14 August 2023
  • Length 3 x 5 weeks
  • Effort 8 hours / week
  • Course delivery Online
  • Language English
  • Price CHF 5,940
Lecture Videos
Executive Interviews
Interactive Exercises
Reading & Case Studies

Course instructors



Dr. Achim Schmitt

Professor of Strategic Management


Dr. Margarita Cruz

Assistant Professor
Strategic Management


Dr. Demian Hodari

Associate Professor of Strategic Management


Dr. Nicole Rosenkranz

Assistant Professor
Strategy & Entrepreneurship


Dr. Isabella Blengini

Assistant Professor