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Trends, Innovation and New Business Models
Traditional formulas for success in the hospitality industry have been questioned recently through digitalization, new entrants in the industry, and the shared economy model. The main objective of this program is to equip future hospitality professionals with the capacity and innovative mindset to assess successful business models.
Schedule
| Week 1 | Foundations of Innovation Characteristics of innovations Sensing innovation opportunities |
|---|---|
| Week 2 | Product, Service & Process Innovation Three archetypes of innovation Between open and close innovation Novel approaches to innovation |
| Week 3 | The business model What is a business model & why do we care? Business models in the hospitality industry – evolution over time Business model innovation Evaluating the strategic potential of a business model |
| Week 4 | The Entrepreneur Am I an entrepreneur? Process view of entrepreneurship Thinking like an innovator/entrepreneur? Cognitive challenges when aiming for innovation |
| Week 5 | Final assessment |
Learning Outcomes
- Generate, identify, and evaluate fads, trends, and business opportunities in the hospitality industry
- Assess the impact of innovation on extent business models in the hospitality industry
- Anticipate the impact and value of future business models in the hospitality industry
- Design and implement a new business model within an existing hospitality firm or as an entrepreneurial approach
Who Should Join
This course is designed for hospitality professionals, hotel owners, consultants, economists and any professional wishing to enter the hospitality industry to update their skills and learn about new trends, innovation and business models in the hospitality industry.
Course Advantages
- A learning manager moderates the course
- An online course accessible whenever and wherever
- Course content based on EHL’s MBA in Hospitality program
- A Certificate of Achievement delivered and certified by EHL
Course overview
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Next intakes 4 October 2020
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Length 5 weeks
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Effort 8 hours / week
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Course delivery Online
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Language English
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Price CHF 2,200
