Traditional formulas for success in the hospitality industry have been questioned recently through digitalization, new entrants in the industry, and the shared economy model. The main objective of this program is to equip future hospitality professionals with the capacity and innovative mindset to assess successful business models.
Week 1 | Foundations of Innovation Characteristics of innovations Sensing innovation opportunities |
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Week 2 | Product, Service & Process Innovation Three archetypes of innovation Between open and close innovation Novel approaches to innovation |
Week 3 | The business model What is a business model & why do we care? Business models in the hospitality industry – evolution over time Business model innovation Evaluating the strategic potential of a business model |
Week 4 | The Entrepreneur Am I an entrepreneur? Process view of entrepreneurship Thinking like an innovator/entrepreneur? Cognitive challenges when aiming for innovation |
Week 5 | Final assessment |
Assistant Professor
Strategic Management
Assistant Professor
Strategy & Entrepreneurship
Admissions
Please chose your desired intake and fill in your personal details. We recommend you have a some hospitality work experience.
Payment methods
You can chose to pay by credit card, PayPal or bank transfer.
Enrollment deadline
Payment must be received 3 days before the start of 2019the program. Your seat will be guaranteed upon receipt of payment.
Start: 7 October 2019
End: 8 November 2019