Trends, Innovation and
New Business Models
About the program
Traditional formulas for success in the hospitality industry have been questioned recently through digitalization, new entrants in the industry, and the shared economy model. The main objective of this program is to equip future hospitality professionals with the capacity and innovative mindset to assess successful business models.
Schedule
| Week 1 | Foundations of Innovation Characteristics of innovations Sensing innovation opportunities |
|---|---|
| Week 2 | Product, Service & Process Innovation Three archetypes of innovation Between open and close innovation Novel approaches to innovation |
| Week 3 | The business model What is a business model & why do we care? Business models in the hospitality industry – evolution over time Business model innovation Evaluating the strategic potential of a business model |
| Week 4 | The Entrepreneur Am I an entrepreneur? Process view of entrepreneurship Thinking like an innovator/entrepreneur? Cognitive challenges when aiming for innovation |
| Week 5 | Final assessment |
Learning Outcomes
- Generate, identify, and evaluate fads, trends, and business opportunities in the hospitality industry
- Assess the impact of innovation on extent business models in the hospitality industry
- Anticipate the impact and value of future business models in the hospitality industry
- Design and implement a new business model within an existing hospitality firm or as an entrepreneurial approach
Program Overview
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Delivered Online
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Length 5 weeks
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Effort 8 - 10 hours/week
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Language English
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Level Intermediate
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Prerequisite Hospitality experience
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Price CHF 2,200
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Certificate Certificate of Achievement
Certificate Sample
40+
Lecture Videos
10+
Executive Interviews
5+
Interactive Exercises
5+
Reading & Case Studies
Meet your instructor
Prof.
Dr. Margarita Cruz
Assistant Professor
Strategic Management
Prof.
Dr. Nicole Rosenkranz
Assistant Professor
Strategy & Entrepreneurship
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