Master the three important disciplines of revenue generation:
- Revenue Management
- Distribution Channels
- Digital Marketing & Social Media
Learn to evaluate potential business deals, negotiate key terms and clauses in an investments relationship, and recommend strategies to maximize short and long-term financial goals.
Examine the three intersecting areas of the hospitality financial landscape:
- Financial Statements Analysis
- Budgeting and Forecasting
- Advanced Corporate Finance
The hospitality industry is a cyclical business characterized by imbalances between supply and demand. Dealing with sudden situations of growth, stagnation and decline present organizational challenges that demand flexible managerial skills and competences.
Distribution has become the main battleground for hoteliers to maximize exposure and revenues. Learn to create and sustain competitive advantage through distribution channel mix.
To improve hotel performance, managers must understand price optimization, demand forecasting, availability control, and inventory allocation.
Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. When applied appropriately, it can greatly improve the effectiveness with which business is conducted.
For robust decision-making and financial planning, it is essential to analyze operating and financial performances. The ability to interpret financial statements and key performance indicators (KPIs) is the heart of hotel financial analysis.
Hotel competitive performance analysis and business planning processes are key to estimate future performance and monitor variances between actual outcomes and projected ones.
Every day senior managers of hospitality companies have to make decisions with respect to investing in new projects, raising capital, acquiring companies or disposing of existing businesses or assets.
This programs provides a greater understanding of the published ‘values’ of hotels and why they occur. You will learn industry best practice valuation methodologies and how to apply them to develop accurate valuations.
This program offers the opportunity to learn about the mechanics of the hotel development process, from evaluating hotel sites to negotiating commercial contract terms.
This practical program uses real life experiences and examples to provide an understanding of hotel asset management, the various contracts and hotel business models employed to improve performance and increase value.
The ability for managers to react to performance shortfalls and crisis situations is critical in the hospitality industry. This program covers theories and practices on turnarounds and change management.
Traditional success formulas have been questioned recently through digitalization, new entrants in the industry, and the shared economy model. This program, will develop your mind set to innovate and identify new opportunities.
Learn how to use rigorous economic theories and models to analyze the functioning of the hospitality industry and its current trends. The program will focus on micro-foundations and analyze the impact of the hospitality industry on the aggregate economy.